• 18 July 2008
• Reference: JR201787

• Direct Marketing Campaign Manager - City

• City of London Competitive Permanent

A direct marketing campaign manager is required for one of the world's largest fund managers, managing assets for institutional and private clients around the world.


The bank's tailor-made exchange traded funds are available to institutional investors and private investors. As a successful direct marketing campaign manager, you will facilitate all direct marketing activity for the firm's projects from conception to launch.


You will plan and manage direct marketing projects through a complex series of steps including consultations with multiple stakeholders. You will maintain a firm grasp of the products, sales strategies and overall business goals.


Expert in strategic direct marketing is required. This should includes creative development, segmentation strategies and production management experience. You will have a proven track record in delivering innovative, creative direct marketing campaigns.

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